This format was, at the time, centered around the use, or anti-use, of Golden Lord. Lord is simply the go-to engine, and everything else around it that's high-risk, high-reward simply becomes much harder to stop since the near-infinite looping often draws all the outs that would usually stop such plays. Malice loops become impossible to stop once crow/called are wasted on lord loops. Fusion combos become a nightmare once ash is used to prevent lord summons.
CallMeShameless came second in the Trinity June YTC with this deck.